Financial planning is the process of estimating a company or individual’s financial situation, capital requirements, and long-term monetary goals. This practice aims to define corporate finance goals and establish financial blueprint and policies for future activities. Financial plans typically outline business strategies and long-term investment decisions concerning the procurement and administration of a business funds.
The process usually begins with determining capital requirements by estimating the cost of assets and promotional expenses, whether short-term or long-term. Insight into the capital requirements enables the financial planner to identify funding sources and estimate the time for securing funds. The structure through which a company acquires its funding is also outlined in the financial plan and includes decisions on long-term and short-term debt-equity rato.

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